This is our first full dress rehearsal for our sxPanel project. We’re doing previews in Google+ hangouts of SXSW panels. The panels come from SXSW’s “PanelPicker” website. There are about 3,000 panel organizers vying for a spot with a panel at SXSW. Only a few will be chosen, but we will be giving both the winners and losers a chance to webcast their panel proposals to a large audience on youtube, blip.tv, iTunes, Boxee, ustream.tv, justin.tv and more.
The panel features Elizabeth Quintanilla’s panel proposal called “Marketers can learn from Jimmy Buffet & Lady GaGa”. EQ asks “Have you ever wondered why both Jimmy Buffet is so successful and not a “one hit” wonder? Why are millions of people flocking to be a “little monster” and how can one singer be so wildly successful? Two different niches .. similar lessons to be learned and applied in your marketing or would you prefer to … #fail in your marketing execution.” Elizabeths copanelist is famed Philly social media marketer Seth Goldstein.
Besides having a very good chance to get a free t shirt from Bizzy, the red hot little iphone app, you can find out what Marketers can learn from Jimmy Buffet & Lady GaGa with Elizabeth Quintanilla
ave you ever wondered why both Jimmy Buffet is so successful and not a “one hit” wonder? Why are millions of people flocking to be a “little monster” and how can one singer be so wildly successful? Two different niches .. similar lessons to be learned and applied in your marketing or would you prefer to … #fail in your marketing execution.
A strong brand and a targeted niche .. there is more to marketing than just social media. How can we best learn from two unlikely teachers to be better at what we do .. Marketing Execution! In this session, we will cover some pragmatic examples of how 2 media icons leverage their content and market niches to be widely successful well loved brands.
On Monday June 20, SXSW officially launched the SXSW PanelPicker process for choosing panels for 2012 SXSW Interactive with an awesome party at the Hangar in downtown Austin, TX. It was the ultimate mixer and the perfect social gathering. The SXSW PanelPicker is gathering programming ideas from their community for the 2012 season. Tammy and the rest of the SXSW crew trotted out “the new and improved SXSW PanelPicker interface” and gave out free drink tickets, and providing a great mixing ground.
The event was at the Hangar Lounge at 318 Colorado Street from 6:00–8:00pm on Monday, June 20. SXSW will be accepting proposals from Monday, June 20 until Friday, July 15. Online voting on these PanelPicker proposals will kick off Monday, August 15.
In this video: Trey Gramann, Earle Hager, Omar L. Gallaga, NPR, William Martin “Bill” Leake, Richard McClellan, Keepstream, Silona Bonewald, Tim Gasper, Hurricane Party, Sheila Scarborough, Brian Massey, Aimy Wiley, Brandon Wiley, Elizabeth Quintanilla, Tammy Lynn Gilmore, Jon Lebkowsky and Sherry Lowry
, we have good news. The deadline for editing your proposal has now been extended until 11:59pm CT this Sunday, August 7.
If you still have questions about your proposal over the weekend, refer to this comprehensive PanelPicker FAQ. You can also try reading through this helpful post from earlier this week. Keep in mind, you must click the “MY PROPOSAL IS COMPLETE. VALIDATE THE FORM NOW AND SEND MY IDEA” check box, so we know your proposal is ready for consideration.
When your proposal is validated in the system, it’s time to gear up for the community voting process coming up August 15. Everyone who entered a validated proposal in the PanelPicker interface will receive communication from SXSW prior to the voting period. Be sure to check your spam folders and add panelpicker@sxsw.com, interpanels@sxsw.com, filmpanels@sxsw.com and musicpanels@sxsw.com to receive all SXSW programming-related communications.
