Author Archives: Paul Terry

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Elizabeth Quintanilla SXSW panel proposal – Marketing & Lady Gaga

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This is our first full dress rehearsal for our sxPanel project. We’re doing previews in Google+ hangouts of SXSW panels. The panels come from SXSW’s “PanelPicker” website. There are about 3,000 panel organizers vying for a spot with a panel at SXSW. Only a few will be chosen, but we will be giving both the winn

ers and losers a chance to webcast their panel proposals to a large audience on youtube, blip.tv, iTunes, Boxee, ustream.tv, justin.tv and more.

The panel features Elizabeth Quintanilla’s panel proposal called “Marketers can learn from Jimmy Buffet & Lady GaGa”. EQ asks “Have you ever wondered why both Jimmy Buffet is so successful and not a “one hit” wonder? Why are millions of people flocking to be a “little monster” and how can one singer be so wildly successful? Two different niches .. similar lessons to be learned and applied in your marketing or would you prefer to … #fail in your marketing execution.” Elizabeths copanelist is famed Philly social media marketer Seth Goldstein.

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Free t shirts from bizzy, Elizabeth Quintanilla, Lady Gaga, Jimmy Buffet and marketing

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Lady Gaga, Jimmy Buffet and Marketing

sx panel – Elizabeth Quintanilla

Besides having a very good chance to get a free t shirt from Bizzy, the red hot little iphone app, you can find out what Marketers can learn from Jimm

y Buffet & Lady GaGa with Elizabeth Quintanilla

ave you ever wondered why both Jimmy Buffet is so successful and not a “one hit” wonder? Why are millions of people flocking to be a “little monster” and how can one singer be so wildly successful? Two different niches .. similar lessons to be learned and applied in your marketing or would you prefer to … #fail in your marketing execution.
A strong brand and a targeted niche .. there is more to marketing than just social media. How can we best learn from two unlikely teachers to be better at what we do .. Marketing Execution! In this session, we will cover some pragmatic examples of how 2 media icons leverage their content and market niches to be widely successful well loved brands.
Tune in today at 3:30 pm at http://sxpanel.com/live
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